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Products related to Strategy:


  • The Oxford Handbook of Strategy : A Strategy Overview and Competitive Strategy
    The Oxford Handbook of Strategy : A Strategy Overview and Competitive Strategy

    The Oxford Handbook of Strategy covers the key subject areas and issues currently under discussion in the field of strategy.It unites a team of contributors who are all authorities on the topic of their chapter.The handbook will be of considerable value to researchers, graduate students, and teachers whose interest in the subject area has advanced beyond that of the traditional textbooks, and to managers and consultants who seek an authoritative, accessible, and up-to-date discussion of the fundamentals of strategy.Chapters examine six key areas: Approaches to Strategy, Strategic Analysis and Formulation, Corporate Strategy; International Strategy; Strategies of Organizational Change; and Strategic Flexibility and Uncertainty.

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  • Decoding Strategy
    Decoding Strategy

    OVERVIEWHumans are curious by nature. We like to observe people in action and we not only like to play games, but also to win. With its central focus on observing management behaviour to predict likely future actions, this book explores the various ways and means of predicting competitor reaction by examining the actions and reactions of competing firms.The approach adopted in this book is based on the premise that individual behaviour follows a line of action and reaction, thus creating a predictable pattern that resembles a set of moves akin to a game of chess.This pattern is termed a critical time line. Using real-time case studies of global companies in his book, Patrick demonstrates how the pattern embedded in each time line offers a window into the strategic behaviour of companies as competitors in a game.These patterns are an integral part of decoding strategy and winning! TARGET AUDIENCE-MBA students-Business leaders, managers, professionals and executives

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  • Exploring Strategy
    Exploring Strategy

    Develop your strategic thinking, tackle real-world challenges and develop the skills to think and behave like a manager.With over a million copies sold worldwide, Exploring Strategy by Whittington, Angwin, Regnér, Johnson, and Scholes is the essential introduction to strategy for managers of today and tomorrow, tackling the hottest and most up-to-date issues regarding the operation of organisations. The latest 13th edition is renewed and revised according to the latest developments in the field, continuing the exploration surrounding the big questions about organisations: How does an organisation prosper today?How do organisations grow?How do they innovate and change?From entrepreneurial start-ups to multinationals and charities to government agencies, this industry-leading text includes extensive case studies and features to help you get a deeper understanding of the concepts and topics from theory to practice. New to this edition: Think strategically and carry out case analyses and strategy assignments with the new chapter, 'Working with Strategy'Gain better insight into the three highlighted core themes: sustainability, non-profits, and digital strategyLearn from case studies of well-known global organisations, including Alibaba, Airbnb, Amazon, Alphabet, IKEA, and Uber.

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  • Operations Strategy
    Operations Strategy

    "Sets the standard for excellence in the field and distinguishes itself as a truly vital and comprehensive book within its domain.The book is enriched by numerous real-world and up-to-date examples, along with insightful case studies, ensuring that the readers gain a holistic understanding of the subject." Dr Arijit Bhattacharya, Associate Professor in Operations & Supply Chain Management, Norwich Business School, UEA The go-to resource on operations strategy, exploring key activities, processes and decisions adopted by a wide range of businesses Operations Strategy, 7th edition encourages a thorough understanding of the topic, building on concepts from strategic and operations management to marketing and HR management. The way an organisation manages their operations strategically can have a huge impact on its prospects – whether large or small, service or manufacturing, for-profit or not-for-profit, international or local.Operations strategy is fundamental to the success of any organisation and a major source of competitive advantage. The text encourages you to explore the key strategic decisions adopted by a wide range of organisations in different sectors, and is ideal for MBA students, upper-level undergraduates, postgraduates and executives. "Slack and Lewis have approached the ethical, societal, and environmental issues affecting business operations strategy in a post-pandemic world, with a blend of new chapters and contemporary case studies based on both external and internal contexts – an essential item for any serious Operations Strategy resource list." Jamie Rundle, Senior Lecturer in Management, Nottingham Business School, UK New to this edition: More on responsible and sustainable operations brings the book up to date with recent developments, showing how operations impact social, ethical, and environmental issues. Increased emphasis on risk in operations strategy and the importance of external and internal context. Updated with several new examples throughout – now including an even wider range of different types of organisation. Four new case studies (bringing the total to 18) explore real-life practical applications to use in class or individually to ground theoretical concepts: House Partnerships at Concept Design Services, IKEA Looks to the Future, Kaston-Trenton Services, and computer game development at Widescale Studio. "To me, the textbook of Slack and Lewis is the best in the field of Operations Strategy." Jan de Vries, Professor of Operations Management, University of Groningen, The Netherlands

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  • How can lifestyle affect pricing strategy?

    Lifestyle can affect pricing strategy in several ways. For example, if a target market has a high disposable income and values luxury and premium products, a company may choose to implement a premium pricing strategy to reflect the perceived value of their products. On the other hand, if the target market is more price-sensitive and values practicality, a company may opt for a value-based pricing strategy to appeal to this demographic. Additionally, lifestyle factors such as cultural preferences, spending habits, and purchasing behavior can also influence how a company sets its prices to align with the lifestyle of its target customers.

  • What are skimming strategy and market penetration strategy?

    Skimming strategy is a pricing strategy where a company sets a high price for a new product or service to target early adopters and customers willing to pay a premium. This strategy helps the company maximize profits before gradually lowering prices to attract more price-sensitive customers. On the other hand, market penetration strategy involves setting a low price for a product or service to quickly gain a large market share. This strategy aims to attract customers away from competitors by offering a more affordable option. Companies using this strategy often focus on increasing sales volume to offset the lower prices and potentially achieve economies of scale.

  • What are strategy games?

    Strategy games are a genre of video games that require players to use critical thinking, planning, and decision-making skills to achieve specific objectives. These games often involve managing resources, building structures, and controlling units to outsmart opponents or overcome challenges. Strategy games can be played in real-time or turn-based formats and can range from historical simulations to futuristic sci-fi scenarios. Overall, strategy games offer players a mentally stimulating and engaging experience that rewards strategic thinking and tactical prowess.

  • Looking for strategy game.

    If you're looking for a strategy game, you might want to consider trying out "Civilization VI" or "Total War: Three Kingdoms." Both of these games offer deep strategic gameplay, allowing you to build and manage your own empire, make diplomatic decisions, and engage in tactical battles. Another option could be "XCOM 2," which offers turn-based tactical combat and base management as you lead a resistance force against an alien invasion. These games provide a variety of strategic challenges and opportunities for you to test your skills and decision-making abilities.

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  • Strategy Showdown
    Strategy Showdown

    Jae Cho isn't very good at games. Whether it's board games, card games or anything else, she usually doesn't have much luck.But when she watches her brother, Dal, playing Castle Crusaders 5, she's fascinated by the strategy of destroying the opponent's forces and taking out the enemy's castle.When Dal rushes off and leaves the game running on his computer, Jae can't resist the temptation to try playing for herself.Before long she's hooked on the game and secretly playing against others on her brother's computer whenever she can.However, she soon realizes that she's accidentally entered an online esports competition in her brother's name!Will Dal be angry that Jae has been using his computer and played as him in the qualifying round? Or will he help his little sister dominate the competition at the tournament?

    Price: 6.99 £ | Shipping*: 3.99 £
  • Global Strategy
    Global Strategy

    The world’s best-selling global business strategy text, Peng's GLOBAL STRATEGY, 5E uses a reader-friendly approach to help you master principles of strategic management from a truly global perspective.This edition emphasizes strategy around the globe using evidence-driven explanations with the latest research.A conversational style emphasizes the story behind the stories, while encouraging discussion.Timely debates address strategic issues, such as globalization versus de-globalization, offshoring versus non-offshoring and social media freedom of speech versus censorship.You also examine building an antitrust case against Big Tech and reducing income inequality via corporate social responsibility (CSR).Lively strategy-in-action boxes and numerous cases -- including brief, to-the-point integrative cases written with today’s time-starved students in mind -- present current topics in every chapter.

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  • Marketing Strategy
    Marketing Strategy

    Learn how to think and act like an effective marketer and forward-focused disruptor in today's dynamic, fast-paced business environment with Ferrell/Hartline/Hochstein’s MARKETING STRATEGY, 8E.You learn to develop long-term, customer-oriented marketing strategy and successful marketing plans with this edition's systematic, reader-friendly approach.The latest examples from organizations as familiar as Spotify, Nintendo and Microsoft work with updated vignettes and the latest research and data.New cases from Tesla, Netflix and even the recent COVID-19 pandemic clearly illustrate the need for marketers to think proactively and anticipate change.You examine today's trends, from strategic digital marketing tools and integrated marketing communication to new marketing models.This edition also discusses product labeling, social media segmentation, crisis preparedness and innovation in global marketing as you learn to analyze, plan and implement effective marketing strategies.

    Price: 191.00 £ | Shipping*: 0.00 £
  • Fundraising Strategy
    Fundraising Strategy

    Do you lurch from one fundraising campaign to the next, or are you able to step back and take the long view?The way you approach fundraising can make all the difference to your charity's success and its ultimate survival.The prudent fundraiser has to have a strategy in place that is both robust and dynamic, and this book will set you on the path to achieving that. Grounded in robust theory but with the needs of practitioners at its heart, this book will be your indispensable aid. It shows you how to:* Understand the internal and external fundraising environment* Identify your strategic objectives and key audiences* Structure your tactics* Track, measure and control your plan* Avoid strategic wear-outWith additional insights around contemporary issues and advice on how to establish an ethical framework for your fundraising, this guide is a pre-requisite for all fundraising professionals.

    Price: 35.00 £ | Shipping*: 0.00 £
  • What is pricing strategy?

    Pricing strategy refers to the method a company uses to set the prices of its products or services. It involves analyzing market conditions, competition, and customer demand to determine the most effective pricing approach. Pricing strategy can include various tactics such as cost-plus pricing, value-based pricing, skimming pricing, or penetration pricing. The goal of a pricing strategy is to maximize profits while remaining competitive in the market.

  • What is the difference between a marketing strategy and a communication strategy?

    A marketing strategy is a comprehensive plan that outlines an organization's overall approach to promoting and selling its products or services. It includes elements such as target market analysis, competitive positioning, pricing, and distribution. On the other hand, a communication strategy is a subset of the marketing strategy that focuses specifically on how the organization will communicate with its target audience. This includes messaging, channels, and tactics to effectively reach and engage customers. In essence, a communication strategy is a more specific and tactical aspect of the broader marketing strategy.

  • Has he changed his strategy?

    Yes, he has changed his strategy. He realized that his previous approach was not yielding the desired results, so he decided to try a different approach. By changing his strategy, he hopes to achieve better outcomes and improve his chances of success.

  • What is Ferrero's marketing strategy?

    Ferrero's marketing strategy focuses on creating emotional connections with consumers through storytelling and nostalgia. They emphasize the quality and premium nature of their products, using a combination of traditional and digital marketing channels to reach their target audience. Ferrero also leverages partnerships with popular brands and influencers to increase brand visibility and engagement. Overall, their strategy revolves around building brand loyalty and trust among consumers.

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